START

You are now a brilliant homebrewer that produces an excellent beer in the basement. You have a sample of a range of specialties and beers. You have seen a proliferation of microbrewers suddenly appear on the market, and that you believe that the time has come to stop, to think and speak and do something, because you can see a great potential in a new industry, all kinds of possibilities growth, profit and pleasure.

My problem at the moment is that you have some questions with no answer to the approach. And many answers to the brewing and brewing, in which you are not sure what the question is.

Types of beer

A good beer is one of the customers who buy. The 10 breweries had 95% of sales of beer market shares in 1986, because it sells the products that people want to buy. According to this definition, then they are in the right beer. Better beer is the one with the customers pay a high price for. By this definition then, the hope to produce and sell a "good" beer. The simple definition of a bad beer is one of the customers who did not buy. You have no guarantee that the products you produce, and eventually it will fall into the "good" or "bad" category. They are the only two choice you have, because there is no point to try to deal with an A, B or Miller beer or straw as it is an excellent work in the production and sale of such beer.

The goal of all commercial enterprises is to yields. However, the profits, which fix a wide range of problems, all aspects of marketing, finance, engineering, development, construction, management and operation of enterprises established. Worth knowing learn before the construction of a microbrasserie is how to start a business. If you have never been in the business for itself, the first thing you learn how to be a business grow and prosper, as the principles for a company not only a microbrasserie. This is an issue where all its own. For reasons of space in this article we will assume that you understand the basic principles of departure and the effective management of your own company.

FEATURES A NEW PROJECT capital

If you have a brewing operation starting from zero, what you intend is a capital project, which can be divided into nine basic functions. Each function must be managed properly, from conception to commissioning. Regardless of the type, form, style brewing operation, which you plan, be it a shop called the Brewery, Brewery, cottage brewery, brewing, brewing, etc., there are many questions, and not only some, you need to for the answers to, as they relate to your situation. You may already know the answers to some questions, but others need the search. In order to help you organize the responses that you have on that day and to recognize the important questions you may not have thought of the following is a list of nine function of the measures you systematically and professionally proceed to do. Important questions, which you represent, and the answers are in your reference point as a list of issues, problems, etc. are covered each function. The only difference between the responses of the brewery to the brewery Mini is the depth and detail of the answers, but the issues are common to all new brewery company. The answers are easy to find, or it may be a lot of time and money to the best answers. Before you begin, you need to "seed" money for the payment of various studies, deposits, lawyer's fees, etc., a figure which you may never recover.

Step by step, the functions of a draft brewery

1st Conceptually audit

Reasons / objectives for the company, in the brewing
Bistrot-brasserie or microbrasserie
Solo or partner or a company
Location, size
Which products, such as packaged
Sales; Direct, brokers, agents, on the website
The financial resources; Who, how, when
Excerpt from malt or whole grains
Resources; Lawyer, tax consultants, engineering, Brauer
Where do I find the missing
What answers are missing?
2nd The examination of the market
Products; Species that the qualities, container, the volume
The structure and size of the target marget
The importance of the size of the target on the size of the project
City logging in specialty beer, the competition
The attitudes of consumers
Extended local élasticité-revenu, élasticités-prix
Size of the proposed investment
Distributive business practices, restrictions, preferences
Regulatory requirements, permits, authorizations Product
Strategies for Marketing and Sales Program
Estimated revenue from sales, the cost of sales, the cost of shipping
Who is not the market research? Why?
3rd Examining the feasibility
Setting the company, resources, skills, deficiencies
For several reasons, marketing strategy, Details
Select for reasons of technology and hardware, more details
Market and the ability to the position and location, detail
Preliminary Design
Drawings and plans; Pointers to the building layout, process
Forecasts of capital expenditure
Reserves solutions, options, variables
Estimated operating costs
The construction of the forecasts of cash
Per financial situation, the profit and loss account, balance sheet, the sensitivity analysis, the fund, the debt service
Return on Investment, the tax
Calendar, Graphics
Management identifies the skills
Who is responsible for the feasibility study?
4th Justification of the project
At this point, you know, whether it makes sense to proceed, the cases in the feasibility study can be formally tested and a final decision on the investment to do so.
5th Financing
Market research, feasibility study completed!
Secure Site (optional, a lease agreement, the territorial division and clean-OK)
The demand for labor, which pays taxes
The consultants; Legal, technology, accounting, marketing
Venture capital; Shareholders, Partner, cooperatives, venture capital
Debt; Mortgage, SBA ready to rent, tax free bonds, the operating costs, the financing of the Interim Force construction
With technical know
Sales contracts
And the management of operations; Qualification, day recruitment
The securing of funds for the projects
6th Project Planning
Ventilation work - who does what?
Masters schedule, the course
Planning of the critical path
Details and Engineering Drawings
Create lists of suppliers
Contract for purchasing and strategy
Shopping conditions, a guarantee
Liability insurance; For the construction, operation, the product
Expected final cost control
Expected cash, build contingency
Material is fixed price
Material easily factor
Project set up to control philosophies
7th Construction / Application
CPM / PERT network, the detailed schedules
Progress procedures for the surveillance,
Reports; The type, frequency, extent to which
To material and the important points to long-term payment
Épures
Fundamentals and steel
Subtracting
Architectural
Pipelines, power
The technical specifications and the submission of documents
Call tenders and contracts
Award of contracts
Dealer examination "drawings, the details of the program, the projections
Manage the development of systems and procedures; What,
Provisional bodies; Requirements, the design, safety
Registration / statutory requirements
Accélérant
Opinion Change
Billing and payment processing
8th Inspection final Test /
For inspections of the equipment; In the factory, on Website
Mechanical tests
The documentation, certification
Manuals; The installation, operation and maintenance
The state and the approval of the local authorities, tests
UL, AGA, national approvals
Tests of materials, the reports
The drawings
Deficiencies list
Temporary assumptions
Final inspection
9th Operational Management
Commissioning and Start

In Plan and the procedures boat
Manuals; Planning, operation
Spare parts
Drive and staff: the recruitment and training
Dry Start
The performance and the attempts to acceptance
Breeze process, product testing, formulation
Evaluating the performance and the report
Start
Adoption Final
Operation
Accept Plan for Sales and Marketing
Troubleshooting, the corrections for a prolonged operation
The changes
Operation of the plant and the process; The production
The maintenance of the plants
Inventory and Monitoring of Production
Operations Accounting
They are now in the business world!
In the following articles, we will examine some of the major themes in every function, and some suggestions for possible answers.